Lone Star Santas® Roundup 2026
Christmas Around the World: Bringing the Claus Community TogetherFriday, March 13 – Sunday, March 15, 2026
Cookies and Cocoa social Thursday, March 12
Spirit of Christmas Legacy Award
Every year at Roundup, Lone Star Santas awards the Spirit of Christmas Legacy award to a deserving candidate dedicated to the Joy of Being Santa. We are looking for nominations for this year’s award.
Details of the award, and past recipients, are here.
To nominate someone, click the button below for the requirements and nomination form.
Deadline to register is February 24, 2026
Countdown to Roundup
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Roundup Sponsors
Click here for Team Santa Central Lone Star Santas Giveaway
Registration Details
Deadline to register is February 24, 2026
Ticket prices will include lunch & dinner Friday and Saturday
(So if you get a hotel room with our LSS rates you will have all meals covered 13-15th.)
REGISTER HERE Registration has now closed
If you would like to volunteer to help the Roundup committee at the registration desk, please sign up here.
If you would like to sponsor another Santa/Mrs Claus to attend Roundup, you can do so here:
Location
Silverlake 2200 Conference & Event Center attached to Courtyard by Marriott Dallas DFW Airport North/Grapevine
2200 Bass Pro Dr, Grapevine, TX 76051
Hotel Accommodations
Hotel info: Book at either the Hilton or Marriott. Both hotels are attached to the Convention Center and include special event pricing. Your reservation includes breakfast.
The per day rate ($149/day) is the same at both hotels, and our special rate is good from Monday, March 9 – Monday, March 16. The reservation links below default to the entire week the rate is good for, so be sure to update your arrival/departure date when booking to only include the nights you will be staying.
Hilton Garden Inn at Silverlake Crossing
2240 Bass Pro Court, Grapevine, TX 76051
Book your Hilton group rate for Lone Star Santa’s Round-Up 2026
Courtyard by Marriott Dallas DFW Airport North/Grapevine
2200 Bass Pro Court, Grapevine, TX 76051
Book your Marriott group rate for Lone Star Santa’s Round-Up 2026
Keynote Presenter
Rachel King
Her mission is simple: preserve the magic, strengthen the performer, and raise the standard of professional Christmas entertainment everywhere.
Rachel King is a nationally recognized professional Mrs. Claus performer, leader, speaker, and educator dedicated to elevating both the art and the business of Christmas performance.
As co-founder of Legendary Christmas Co., Rachel, and her husband Ronnie, have built a respected brand known for excellence, authenticity, and heart-centered holiday experiences. Alongside her husband and performing partner, she delivers high-quality productions for corporate clients, municipalities, luxury venues, home visits, and private events—preserving tradition while embracing innovation.
Before fully dedicating her career to professional Christmas performance, Rachel developed a strong foundation in business leadership, marketing strategy, and organizational development. Her background includes experience in strategic planning, client relations, branding, and team leadership—skills that now uniquely position her to mentor performers not only in character excellence, but in building sustainable, profitable businesses.
For years, fellow Christmas professionals have sought Rachel’s guidance—looking to refine their stage presence, deepen their storytelling, elevate wardrobe and character development, strengthen booking strategies, and confidently grow sustainable brands. What began as informal mentorship has evolved into comprehensive trainings, workshops, and keynote presentations that equip performers with both creative excellence and entrepreneurial confidence. Today, Rachel is also the founder and owner of the Wondrous Women of Christmas Society, an organization devoted to advancing professionalism and community within the Christmas performance industry. Through this society, she produces two premier conferences serving women and men across the art form: the Christmas Grande Spectacular and the Christmas Ambassador’s Symposium—events designed to inspire higher standards, stronger businesses, and lasting impact within the industry.
Rachel is known for blending tradition with forward-thinking strategy. Her presentations are warm, insightful, and deeply practical—encouraging performers to protect the integrity of the role while embracing professionalism, higher standards, and long-term vision.
Her mission is clear: preserve the magic, strengthen the performer, and raise the standard of professional Christmas entertainment everywhere.
Service Project
Lone Star Santas® picks a local charity in the area where Roundup is hosted to do a service project for.
This year we will be building hygeine kits.
We are asking all participants to assist with donations for these kits. We have put together an Amazon wishlist to show the items we are looking for. Buy them from Amazon, have them delivered to yourself, and bring them with you to Roundup.
If it is within 2 weeks of Roundup, and if you are unable to bring them with you, but instead wish to have them delivered directly to the hotel, you can select the “Gift Registry Address” that is available in the Amazon checkout.
Style Show
Every Roundup we like to put on a style show. See the flyer below for details about this year’s style show and reach out to our Roundup chairs if you would like to participate.
Schedule of Events
*Schedule Subject to Change
For a digital program, click here
Thursday, March 12 – Cookies & Cocoa Social
During this event the Claus Community will have a chance to mingle and jingle. The Vendor area will also be opened for a very exclusive preview event.
9am- 9pm: Vendor Arrival and Roundup Set Up
3pm- 9pm: Hotel Check in & Roundup Registration
5pm-7pm: Dinner on your own
Hire Santa Welcome Dinner (Contact Hire Santa for more information)
7pm-9pm: Cookies & Cocoa-tail Hour
Vendor Preview
Friday, March 13 – Workshops, Charity project & Dinner
Friday has workshops through out the day focusing on how to better yourself as a member of the Claus Community. We will participate in our chosen service project and hear an elf-tastic Keynote Speaker. Ending the day with dinner and entertainment.
7am – 8:30am: Welcome Breakfast
LSS Executive Board Meeting
8am: Roundup Registration Opens
Vendor Area Opens
8:30am-12:30pm: New Claus Workshop
Seasoned Santa Workshop
Mrs. Claus Workshop
12:30pm-2pm: Lunch
LSS General Session Board Meeting
2ppm-3:30pm: Workshops
3:30pm-6pm: Jingle & Mingle
Hire Santa Reindeer Games
Vendor Time
6pm-8:30pm: Dinner
Vendor Area Closed
8:30pm-10:30:pm: Jingle & Mingle
Vendor Area Open
Saturday, March 14 – Workshops, Networking & Gala
Today is once again a day filled with workshops and networking opportunities. Our final event of the night will be our Gala Dinner featuring the Spirit Award.
7am-8:30am: Breakfast
8am: Roundup Registration Opens
Vendor Area Opens
9am-10am: Workshops
10am-12pm: Service Project
12pm-1pm: Lunch
Keynote Speaker
1pm-2pm: Workshops
2pm-3pm: GVR Cookie Break
Group Photo
3pm-6pm: Jingle & Mingle
6pm-6:30pm: Gala Photos
6:30pm- 9:30pm: Dinner
Vendor Closed
8:30pm-10:30pm: Vendor Area Breakdown
Roundup Breakdown
Sunday, March 15 – Worship Service & Brunch
Before everyone checks out we invite all in attendance to join us for a wonderful worship service lead by our LSS Chaplains followed by a jinglerific brunch.
9am-10am: LSS Worship Service
Roundup Breakdown
Vendor Breakdown
10am-11a:m: Goodbye Brunch
11am-1pm: Hotel Check Out
Roundup Breakdown
Vendor Breakdown
Workshops
Our training team is putting together some great content for the workshops that will be available throughout Roundup. Some of these classes are still being finalized, so they are subject to change and more classes may be added in the near future.